Q&A: A New Magazine Model

January 27, 2010 by Jacqueline Bovaird, Glasshouse Assignment

Q&A: A New Magazine Model, Issue 1

Each month for my Q&A, I try to ask a question that not only sparks your curiosity, but perhaps a discussion as well. Lately, I’ve been interested (like most of you) in the future of the magazine industry. Things are changing so fast that just when you think you’ve caught up, something new happens. Because of this, I thought it would be worth the time to focus on people who are not just sitting back and watching things happen, but seeing and chasing the opportunities that arise.

For the next three months, I’ll be taking a moment to speak with people who are impressively tackling the evolving demands of our industry, specifically within the magazine format. For the first of this series, I spoke with Laura Brunow Minor, founder of Pictory Magazine. Laura has thrown out the template and started from scratch here, and the result is brilliantly simple. Big images with a simple interface and limited, meaningful text. Pictory releases a theme, to which anyone is encouraged to submit one appropriate photograph and caption. The best are chosen for the final photo essay and are released.

See my chat with Laura below and please take the time to check out Pictory. For the sake of having pretty things to look at, I’ll also sprinkle in a few of our photographers’ newest images. Click on their names to see their portfolios, and feel free to contact me any time with questions, ideas, or anything else that comes up for you! Thank you to Laura Brunow Minor and keep a look out for next month’s installment! Enjoy!

- Jacqueline Bovaird, Glasshouse Assignment

Ryan Schude

LAURA BRUNOW MINOR, PICTORY MAGAZINE

If you have a wonderful memory, you will remember me raving about Phoot Camp, which was created by Laura Brunow Minor. One of our photographers, Ryan Schude, participated in it and clued me in on all it’s glory (see my post about it here). All the while I was excited by Phoot Camp, Laura was already cooking up another big idea. Pictory’s website went live on December 3rd, 2009 and is quickly growing momentum.

Jacqueline Bovaird: Tell me a little about your background…

Laura Brunow Miner: I’m a self-taught designer and a self-taught editor who’s always had a huge interest in photography, way back to when I co-founded my high school photography club. I moved from Kansas to San Francisco almost four years ago and started working for JPG Magazine shortly after as a print designer. In true startup fashion, I was promoted every six months or so until the company went under, and held the role of editor in chief at the end. The layoff ended up being a total blessing as I have had a year to cook up projects like Phoot Camp and Pictory.

Evan Kafka

JB: How did the idea for Pictory come about?

LBM: Despite JPG’s business problems, one thing that was never in question was the quality of the photographs we received. Such gorgeous, surprising stuff. I wanted to keep working with those kinds of photographers and that kind of work. I was also inspired by the Boston Globe’s Big Picture blog — I feel like creator Alan Taylor hit on something important there: that photos can be as beautiful and moving on the web as they are in print magazines. And the practical interface (simply scrolling down to see the content) makes the images a pleasure to view. So I set out to combine JPG and Big Picture, and add in a touch of cultural documentary in the style of  Studs Terkel or This American Life.

JB: What are the problems with the traditional magazine format that you are hoping to address?

LBM: Overhead: distribution, paper costs, busy work, etc. I still love magazines and subscribe to several (Dwell, Good, Esquire, New York Times Magazine, Sunset, San Francisco). I don’t want to see them go away, but I can’t make one by myself from my living room. It’s still amazing to me that I can run Pictory as a solo project (though with much appreciated help from guest designers and guest editors). I’m excited in coming months to roll out a business behind Pictory — if I can make this profitable, I could see many other displaced or burnt out journalists following suit.

Miha Matei

—-

Check out Pictory’s latest updates! Questions? Comments? Email me to let me know what you think!

jacqueline@glasshouseassignment.com

Rainy LA here I come.

January 20, 2010 by Jacqueline Bovaird, Glasshouse Assignment

Hey everyone,

I will be in Los Angeles vsiting ad agencies and hanging out with our west coast troops (Miha Matei and Ryan Schude) until the 29th. I apologize in advance for the posts slowing down, but you have tons from me to look forward to when I return! If you’re in the LA area and want to sit down and see portfolios, feel free to shoot me an email. If you simply need your morning blog fix, check out our photographer Ryan Pfluger’s blog as he reports on his adventures at the Sundance Film Festival!

Thanks!

- Jacqueline

Grant Opportunities

January 13, 2010 by Jacqueline Bovaird, Glasshouse Assignment

I receive lots of emails about grant opportunities and contests. I don’t know why I haven’t before, but I’m planning on making more of an effort to post them on here, starting with the Six Points Fellowship below. Good luck everyone!

If there is an opportunity you’d like me to post, please email me at jacqueline@glasshouseassignment.com with “Stone Thrower” int he subject line.

Six Points Fellowship Seeks Emerging Artists In NYC – 40K in Support!

The Six Points Fellowship for Emerging Jewish Artists is accepting applications for our next group of artists!  The Six Points Fellowship will support 9 individual artists in New York City (ages 22-38) working in visual arts, music, and performing arts and who want to develop a new project with a Jewish focus, theme, or element.  We’ll provide up to a total of $40,000 as well as workshops, Jewish learning, and professional support to develop new projects exploring Jewish ideas and concepts.

The 2-year fellowship will provide:
- Stipent: Up to $20,000 over two years
- Project Grant: Up to $20,000 over two years
- Retreats, monthly workshops, coaching, and mentorship

To learn more and apply for the Fellowship, visit our website at www.sixpointsfellowship.org. We are holding application workshops on Feb. 7 and Feb. 17 at 7pm at the Bronfman Center at 7 E. 10th Street, please join us to learn more about the process.  The Letter of Intent (LOI) is due March 1, 2010 and the fellowship cycle begins in October 2010.

Six Points is a unique collaboration of Avoda Arts, Foundation for Jewish Culture, and JDub Records, and we are pleased to continue the program with significant support from UJA-Federation of New York.

If you have any questions about the Six Points Fellowship program, we encourage you to check out our website or e-mail us at info@sixpointsfellowship.org

Rebecca Guber
Director
Six Points Fellowship
rebecca@sixpointsfellowship.org

c/o Foundation for Jewish Culture
330 7th Avenue, 21st Floor
New York, NY 10001
www.sixpointsfellowship.org

Viva Vegan!

January 12, 2010 by Jacqueline Bovaird, Glasshouse Assignment

Books covers are definitely a point of pride for photographers. They have a shelf life longer than a magazine and can sometimes lend themselves more to the photographer’s own creativity. Check out the new cover of Viva Vegan, shot by our very own Miha Matei! The author, Terry Hope Romero, looks amazing and we all had a great time on the shoot.

Check out her cover below and click here to see the book on Amazon!

For more information on Miha Matei or for requests, feel free to contact me.

Jacqueline Bovaird

212 – 462 – 4538  jacqueline@glasshouseassignment.com

Kafka and BAM in the New York subway

January 8, 2010 by Jacqueline Bovaird, Glasshouse Assignment

Seen some  intense faces on the subway lately?

A little while ago we worked with the team over at SpotCo to shoot the promotional images for Season 2 of The Bridge Project, put on by Brooklyn Academy of Music (BAM). The show features performances of As You Like It and The Tempest, directed by the wonderful Sam Mendes (click here for a list of the actors). I heard such great things about last year’s Bridge Project, I am so glad they’ve continued it for another season.

Evan Kafka did an incredible job with the images and they look amazing. As a photographer, the dream is to be paid to shoot exactly the kind of photographer you want to be shooting and hired for your style (rather than being hired to shoot in another person’s style). Evan, SpotCo, and the team at BAM were perfectly in sync for this one. For that reason, this project was such a wonderful experience for everyone and I am blown away by the results.

Since the presentation in the subway system is really powerful, I thought we’d share some of the installation shots here! If you frequent Fort Greene in Brooklyn, take a second to check out Evan’s work on the subway station. It has also been spotted on the E train! If you happen to catch some of these faces staring you down on your morning commute, snap a photo and send them to me so I can post them on here! Send images to jacqueline@glasshouseassignment.com with the subject “Kafka on the subway.”

I’ve also included the color versions of the images below, just to add a little spice to your afternoon. See more of Evan’s work here!

And the color versions of a few (see more here)…

If you have any questions about Evan Kafka or any of our other Glasshouse Assignment photographers, feel free to give me a call or shoot me an email!

212-462-4538  •  jacqueline@glasshouseassignment.com

Ryan Pfluger and Owen Pallet

January 8, 2010 by Jacqueline Bovaird, Glasshouse Assignment

Check out the new photos from Ryan Pfluger’s shoot with musician Owen Pallet (also known as Final Fantasy) for SPIN. Pallet is featured as SPIN’s #6 artist to watch in 2010. Follow the link to see the image they used and check out Ryan’s other favorites below! If you have any questions about Ryan Pfluger or any of our other Glasshouse Assignment photographers, feel free to give me a call or shoot me an email!

212-462-4538  •  jacqueline@glasshouseassignment.com

A date with Kerry Condon and Ryan Pfluger

January 7, 2010 by Jacqueline Bovaird, Glasshouse Assignment

Our very own Ryan Pfluger recently had the opportunity to photograph actress Kerry Condon for Angeleno Magazine. Since the shoot, Ryan has raved about Kerry’s new movie, The Last Station, which will return to theaters in a few weeks! Go check it out and take a minute to see the rest of Ryan’s work on our site here and here.

If you have any questions about Ryan Pfluger or any of our other Glasshouse Assignment photographers, feel free to give me a call or shoot me an email!

212-462-4538  •  jacqueline@glasshouseassignment.com

Apples to Apples

January 6, 2010 by Jacqueline Bovaird, Glasshouse Assignment

Happy New Year from all of us here at Glasshouse Assignment!

Check out a new image from our photographer Ryan Schude. I’m loving the way he can impart his style into a simple portrait. To see more from Ryan, check out his portfolio on our site and his!

Ryan Schude’s Ice Cream Chaos

December 22, 2009 by Jacqueline Bovaird, Glasshouse Assignment

If you need to make a mess (and great photography) Ryan Schude is your man. Who else is going to stand on a ladder and ask 40 kids to throw ice cream at him? Ah yes… now you see why everyone loves him? I recently posted this photo by Ryan Schude in our Q&A. The shot is actually one of a two part story done as a part of Smashbox Studios’s new pop-up series. See the before and after image below!

Check out the story and an interview with Ryan HERE and the behind the scenes video below! Also, small images don’t do Ryan’s work any justice. Check out his new tumblr blog here to see them nice and big.

more about “Smashbox Pop-Up Photo Shoot w/ Ryan S…“, posted with vodpod

Happy Holidays!

December 22, 2009 by Jacqueline Bovaird, Glasshouse Assignment

Dearest readers,

I’ll be taking a mini work vacation for the holidays and won’t be blogging until after the 4th. Sit tight though, I’ll have much to post about in 2010! I leave you with some seriously adorable images from Glasshouse Assignment photographer Evan Kafka. So until my not-so-dramatic return, I wish you all a very happy and healthy holiday and a wonderful New Year!

- Jacqueline

Updates!

December 21, 2009 by Jacqueline Bovaird, Glasshouse Assignment

Check out the newest updates to Miha Matei’s portfolio here!

For more info about Miha Matei or portfolio requests, feel free to contact me (her rep) directly.

Jacqueline Bovaird

jacqueline@glasshouseassignment.com  |  212.462.4538

Photographer’s Location, Continued.

December 21, 2009 by Jacqueline Bovaird, Glasshouse Assignment

Our last Q&A discussed how a photographer’s location factors into their career and business. I put this question out to some of my favorite people in the industry and received some amazing responses. Neil Binkley from Wonderful Machine, wrote me a wonderful piece to use in the Q&A. Unfortunately, I could only use an excerpt from his answer because of length. That doesn’t mean everyone should miss out on his great insight! Therefore, I’ve included Neil’s full answer, packed with lots of practical advice, below. Enjoy!! Thanks Neil!!

Make sure to check out Wonderful Machine and their blog as well.

Q&A: How does a photographer’s location affect their career?

NEIL BINKLEY, Publicity Director, Wonderful Machine

I think a photographer can make almost any location work for their career. There are benefits to living in New York, NY or Austin, TX, professionally and personally. I’ll let you decide what personally fits your lifestyle, and I’ll focus on the professional.

As for my background: I’ve enjoyed living in larger and smaller cities, having worked in creative fields in New York, Los Angeles, Portland, and now Philadelphia. And working for Wonderful Machine, I’ve seen that art buyers appreciate that we have photographers listed by location, in addition to specialty. Clients contact us to say how refreshing it is to find a solid photographer in smaller markets, because they’re often less familiar with talent in these cities.

We also feature international photographers, so what I talk about below applies to them in many ways. So when I mention “New York,” you can usually substitute it with “London.” The basic tenets of marketing, networking and professionalism should apply, no matter your location. Of course, each country has its challenges, so I’m focusing on the United States for ease of illustration.

And before I go further, I’m going under the assumption that we’re mostly discussing larger and smaller cities, and not with living on a farm in North Dakota, 10 hours from electricity. I would save that for retirement or when you’re so famous that clients will fly you by helicopter to anywhere you desire to do a shoot.

The exception to this are photographers whose location is more integral to their specialty. For example, there are action/adventure photographers like Tyler Stableford, who works out of Aspen partially because of the scenic backdrops required for his specialty.

I’m also assuming that a photographer has done their homework and researched the kind of clients that inhabit their city, or one they’re considering moving to. Agency Access and Adbase are a good start. Also, I know that the Philadelphia Business Journal has a “Book of Lists” which catalogues the top 50 or 100 companies in every industry imaginable in my city. If your town doesn’t offer such a resource, you can find this information for most cities on the internet these days.

In terms of location, I would say that a photographer has a better chance of getting work if they live in or within an hour or two of any city. Additionally, if you are willing to work as a local to the city, and not charge extravagant mileage to your clients, then you will have greater flexibility in how close you need to live to the city’s center.

And honestly, there are people living in Long Island, NY who are a further commute to a Manhattan shoot than some photographers driving there from Philadelphia. And I know some established photographers who will shoot an editorial assignment six hours away for the right project and compensation. You’d be surprised at how close Boston, New York, Philadelphia and Washington, DC are.

Keep in mind, however, that some assignments can come last-minute. It’s for this reason that we recommend to our photographers that they list only the city that they’re headquartered out of. Every client knows that, for the right  project, they can fly a photographer from Kalamazoo to Paris. But they also hire regional photographers who knows the culture of their city and can navigate it well in a tight spot. And who who won’t unexpectedly add a plane flight and car rental as list items on their invoice.

As for where the clients are, there’s no doubt that the bulk of the magazine and publishing world is headquartered in New York, for example. Same with the major ad agencies that have a strong presence, if not headquarters, here. And it’s (almost inarguably) the epicenter of our industry, both in terms of prestigious work and influence. But here’s the thing: New York clients need photographers to shoot all over the world!

On the “smaller” city side of things: most cities have some Fortune 500 corporation headquartered there, not to mention ad agencies, graphic design firms, universities, hospitals, and (at least) a city magazine or two.

In the case of the city/regional magazines, they often provide excellent portfolio opportunities for photographers, which can lead to recognition from the New York players. Texas Monthly is an influential regional mag that comes to mind. Plus, most New York magazines need to shoot a CEO or celebrity from Atlanta at some point.

As I also mentioned, there are plenty of award-winning agencies and boutique design shops in most markets (eg. Wieden + Kennedy’s headquarters are in Portland). And the corporations and institutions can provide steady annual report and other collateral work, too.

Also, working out of a smaller market can make you a big fish in a small pond and perhaps more visible to agencies in larger cities. Another consideration for you may be: if you’re financially and creatively happy living in a smaller city, do you really need to move to a larger city.

By the way, this is not meant to beat up on New York o. On the contrary, some of the world’s most accomplished and influential photographers live there and other major cities. And emerging photographers might do well to assist them to learn from “the best.” Plus, it’s easier to run into one of BBDO’s creative directors at your friend’s party in SOHO than in it is in Sheboygan, WI (nothing against the place).

At the end of the day, I recommend trying to live where you wish and seek work with appropriate clients in your own backyard, nationally, and internationally, too. So go show them your portfolio!

Q&A: A Photographer’s Location

December 16, 2009 by Jacqueline Bovaird, Glasshouse Assignment

Q&A: How does a photographer’s location affect their career?

This is one of the questions I always get asked by photographers. Once upon a time, clients could afford to fly you, your assistants, and your ten thousands bags of equipment anywhere they wanted. Now, with the budgets collapsing and the competition from small towns growing, clients don’t have to go that extra mile for you.

There are definitely pros and cons to living in a big photography hub like New York or Los Angeles. With the convenience to photo studios, assistants, equipment, and locations also comes competition and higher costs. Competition in these places is really steep, but that can help to drive you and your work forward and also build a community of people who want (and need) to help each other. Having people around you who understand the hassles of your job can be essential at times.

If the city is your thing, then use it to make you a better photographer. Use the competition to throttle your work forward and take the time to build a community there. Meet your clients face to face and shake their hands. If you can’t stand tall buildings and the city life, then you’re going to have to work a little harder to get the jobs there. Your location will be an asset and a weakness, but if your marketing strategy is prepared for that then there shouldn’t be any barriers to you having a successful career. My advice would be to live in a place that makes you happy and fuels your work and, when in doubt, bid as a local!

For this month’s Q&A we’ve put this question out to some of our favorite industry creatives as well as to our own photographers. As always, thank you so much to all the contributors for making this discussion possible! From all of us here at Glasshouse Assignment, have a happy and healthy holiday season and we look forward to seeing you in 2010!

- Jacqueline Bovaird, Photo Rep, Glasshouse Assignment

RYAN SCHUDE, Photographer, Los Angeles, CA

I remember reading an article in PDN a few years back about photographers living in places like Boise that had no problem working full time because the client would simply fly them out for a shoot. This sounded amazing. These photographers could live their chill lifestyle, raise a family on their own terms and not live in obnoxious places like Los Angeles. Don’t get me wrong, after living here for a while I have grown to love LA but my decision to move here was definitely based around the assumption that it is easier to get work if you are close to where the work is happening. The story completely changes in regards to personal work. I can’t imagine any other city providing the resources available here as far as talent, location, props, equipment and a community of people so down to have fun making photos.

JASON LAU, Art Producer/Buyer, Team One USA

I think it depends on the circumstance. Typically we don’t limit our creatives to only local photographers. There have been plenty of instances where we were able to fly out the photographer and first assistant if we can fit it in the budget. I’ve dealt with reps that are willing to make the job happen if it comes down to travel cost. If we’re shooting something that is simple that doesn’t require too much expertise we would probably pick someone local since most of the time these types of shoots are quick. We always want to create great work so we don’t want to limit ourselves to locals only.

EVAN KAFKA, Photographer, New York, NY

I get a lot of my jobs because I am in NYC. There are a lot of shoots that happen in the city only because it’s more convenient for the agencies and magazines, particularly if clients want to be on set. There is a lot of concept and product stuff that could be done anywhere but it’s done here for convenience.

Since it is easy to fly out of New York, I used to get flown around a lot for editorial jobs. That seems to be happening less and less though as magazines cut back. If you can find a midsized market where you can shine, then maybe that is a better life. It’s crazy how many good photographers there are here and the competition is steep. I could live in the suburbs I guess, but I can’t imagine life without walking to work.

MANUELA OPREA, Photo Editor, Adweek Media

Location and the possibility of another [travel] cost is something that I have to consider when assigning a shoot, now more then ever. 
Most of the photographers I’ve worked with have offered to drive beyond the usual city limits without incurring a major travel expense. This is very helpful when trying to meet the budget. What I also find useful is getting travel updates from photographers. Then I don’t have to worry about the transportation cost for the shoot since they are already at that location.

MIHA MATEI, Photographer, New York, NY and Los Angeles, CA

(New York, NY and Los Angeles, CA ) If you want to be competitive in a big city market, I think it’s wise to bid as a local, especially if it’s a big job that you want to add to your portfolio. With everyone cutting corners these days, clients want to see that their budgets are wisely spent. Keep your bid competitive in all other aspects, but if you’re going up against a local whose portfolio is just as strong as yours, you might not win the job because of the added transportation cost. If you’re living in a small town, chances are that your operating costs and living expenses are lower than those in a big city, so at the end of the year, you’ll probably still have less overhead even with transportation costs added in.

NEIL BINKLEY, Publicity Director, Wonderful Machine

I think a photographer can make almost any location work for their career. There are benefits to living in New York, NY or Austin, TX, professionally and personally. I’ll let you decide what personally fits your lifestyle, and I’ll focus on the professional.

As for my background: I’ve enjoyed living in larger and smaller cities, having worked in creative fields in New York, Los Angeles, Portland, and now Philadelphia. And working for Wonderful Machine, I’ve seen that art buyers appreciate that we have photographers listed by location, in addition to specialty. Clients contact us to say how refreshing it is to find a solid photographer in smaller markets, because they’re often less familiar with talent in these cities.

The exception to this are photographers whose location is more integral to their specialty. For example, there are action/adventure photographers like Tyler Stableford, who works out of Aspen partially because of the scenic backdrops required for his specialty. In terms of location, I would say that a photographer has a better chance of getting work if they live in or within an hour or two of any city. Additionally, if you are willing to work as a local to the city, and not charge extravagant mileage to your clients, then you will have greater flexibility in how close you need to live to the city’s center.

As for where the clients are, there’s no doubt that the bulk of the magazine and publishing world is headquartered in New York, for example. Same with the major ad agencies that have a strong presence, if not headquarters, here. And it’s (almost unarguably) the epicenter of our industry, both in terms of prestigious work and influence. But here’s the thing: New York clients need photographers to shoot all over the world!

Working out of a smaller market can make you a big fish in a small pond and perhaps more visible to agencies in larger cities. Another consideration for you may be: if you’re financially and creatively happy living in a smaller city, do you really need to move to a larger city? At the end of the day, I recommend trying to live where you wish and seek work with appropriate clients in your own backyard, nationally, and internationally, too. So go show them your portfolio!

-

Keep a look out for next month’s Q&A! I am always looking for new voices and new ideas so if you have comments, questions, or if you’d like to participate, please feel free to email me!

This Q&A exists as a monthly email blast and as a post on this blog. If you would like to receive our monthly email, please feel free to contact me and I would be happy to add you to our list!

Jacqueline Bovaird, Assignment Representative

212 – 462 – 4538  •  jacqueline@glasshouseassignment.com

Babies are funny

December 14, 2009 by Jacqueline Bovaird, Glasshouse Assignment

These landed in my inbox today and they make me very happy. I wouldn’t call myself a “baby person” but some of Evan Kafka’s work might convert me. How come I never see these faces in babies? How does he get these expressions? Thanks Evan!

Check out more of his baby images here.

Ryan Pfluger in GQ

December 11, 2009 by Jacqueline Bovaird, Glasshouse Assignment

Check out our very own Ryan Pfluger the recent issue of GQ! Here are some more images from Ryan’s shoot with Alexander Olch.

Want to see more from Ryan? Of course you do!! Check out his fashion and portrait portfolios.

Mediaweek and Evan Kafka win Ozzie Award!

December 11, 2009 by Jacqueline Bovaird, Glasshouse Assignment

Some of you may remember when Evan Kafka shot Robert Safian of Fast Company for Mediaweek. The article won an Ozzie Award! I know the Ozzie awards may be random for some of you, but for the rest of us this is an important acknowledgment. The Eddie and Ozzie awards recognize excellence in magazine design. Mediaweek won a silver in the category of Best Feature Design. Check out the full list of winners here. Congrats to everyone at Adweek / Mediaweek and to Evan Kafka!


Best Feature Design, B-to-B under 100,000 circulation

Silver Winner:
Mediaweek
“The Hot List”
Nielsen Business Media
March 23, 2009

Check out the tear sheets below and click here to see Evan Kafka’s corporate portfolio!

Winter

December 9, 2009 by Jacqueline Bovaird, Glasshouse Assignment

I don’t know how the weather is where you are, but here in New York we’re cold and winter isn’t seeming so friendly. Check out the charming side of the season with the new winter lightbox from our stock division, Glasshouse Images!

Image #: 8855000055

Image #: 1195100280

Spray and Pray

December 7, 2009 by Jacqueline Bovaird, Glasshouse Assignment

Need to send a subtle message to that special photographer in your life? Here is a funny graphic sold on shirts and other misc. stuff here.

Thanks to Rob for finding this! Source.

New from Evan Kafka!

December 3, 2009 by Jacqueline Bovaird, Glasshouse Assignment

As promised, here are some new images from Evan Kafka’s campaign for the Institute of Managing Accountants! As with the majority of Evan’s work, I am loving these! We will be sprinkling a few into his online and printed portfolio very soon. I always think it is interesting to see how designers incorporate the images into the final product, so I’ve included samples from the brochure below for your viewing pleasure!

Special thanks to Renee Marmer, who has been so wonderful to work with on this, and Darien Birks, who did an incredible job designing the final brochure!

Check out the new updated to Evan’s portfolio on our site and his!

Photographer: Evan Kafka

Client: IMA (Institute of Managing Accountants)

Agency: Addison

Stylist: Ellen Silverstein

Hair and Makeup: Nikki Wang

Selections from the final product brochure:

Photo of my day

December 2, 2009 by Jacqueline Bovaird, Glasshouse Assignment

Here is a photograph from a recent advertising campaign shot by our photographer Evan Kafka. Isn’t it gorgeous?! The shot was originally in color, but then Evan thought he’d try transferring it to black and white. Something about this man’s intense look and the way his face falls into his hand make this image completely magical for me. I’m enormously fortunate to represent photographers who inspire me and remind me what a powerful image can be… If you didn’t know before, now you all know why I love Evan so much! I realize photography is so subjective, but this is definitely the photo of my day.

So here is your teaser for a bigger, more complete post which will come around tomorrow. I’ll be posting more of our favorites from this campaign as well as the final layouts so you can see how the designer put it all together!

See Evan’s entire portfolio on our site here and on his site, and keep a look out for my post tomorrow!

Photo of my day

November 30, 2009 by Jacqueline Bovaird, Glasshouse Assignment

Here’s a photo from our newest addition, Ryan Pfluger. I couldn’t figure out a way to include it in his online portfolio… it just doesn’t seem to fit anywhere. I’ll keep working on getting it in though, I love it!

Check out Ryan’s brand new fashion and portrait portfolios, as well as his blog.

For portfolio requests or questions about Ryan Pfluger, contact me:

Jacqueline Bovaird, Assignment Representative

212 . 462 . 4538  |  jacqueline@glasshouseassignment.com

Top 10 Apps for Photographers

November 30, 2009 by Jacqueline Bovaird, Glasshouse Assignment

While I tend to tell photographers to rely less on technology and more on their own eye, who doesn’t love a good iphone app? Check out PDN’s Top 10 iPhone Apps for Photographers.

Online Magazines

November 30, 2009 by Jacqueline Bovaird, Glasshouse Assignment

While I don’t feel qualified to predict the future of editorial (who is?), I do know what I like.. and I like Issuu.

Similar to MagCloud and other online magazine boutiques, Issuu allows its users to publish their own editorial content online. Of course, nothing is perfect and the sites are still evolving. The important thing seems to be that they’re evolving fast and are pushed along by user-generated content, which is obviously the way things are taking off these days. The result seems to be a surge of really experimental and exciting design. I’ve yet to see some photography that blows me away on there (if you know of some, forward it along!). It is really the designers that I see to be jumping on this exciting bandwagon. Without the pressure of glossy pages and ad revenue, it seems people are experimenting more freely.

On this same thread, make sure you don’t miss Lonny Magazine, which was put together but the former crew at Domino Magazine.

Check out Issuu and Magcloud for the next big things. I am finding lots of inspiration here. Who knows! Perhaps you’ll see our very own Jacqueline Bovaird/Glasshouse Assignment/Stone Thrower online mag soon…who knows!

I’m definitely interested in this lately so check back soon for more on this.

Welcome back to work

November 30, 2009 by Jacqueline Bovaird, Glasshouse Assignment

Happy Thanksgiving to you all! How was it? Did you miss us?? Are you fat and happy now?

Well… welcome back to work.

The Next Generation

November 29, 2009 by ghicontributor

Check out Judith H. Dobrzynski’s latest post on The Daily Beast,  Magnum: The Next Generation. Three of the photographers are featured below. I’ve included an excerpt below.

Mark Power

The legendary photography collective Magnum returns to its Parisian roots with a new gallery and an exhibition celebrating its photographers of tomorrow.

Magnum Photos, the celebrated photojournalism cooperative founded in 1947 by Robert Capa, Henri Cartier-Bresson, David “Chim” Seymour and George Rodger, returned to its Parisian Left Bank roots last week: It opened a new gallery steps off the Boulevard Saint-Germain-des-Pres, just around the corner from Café de Flore and Brasserie Lipp.

Alessandra Sanguinetti

The first exhibit showcases works by photographers who joined the exclusive collective after 2000, along with some vintage works. And while Magnum photographers have always produced photos with a social comment, the newer pieces are rawer, more powerful, in the same way that much journalism these days has grown more opinionated.

Trent Parke