Creative Trend

Comfort Food, Cocktails and Freshness

by Julia Dudnik Stern

Market research firm Mintel says next year will be that of comfort foods, cocktails and “fresh” labeling.

Miha Matei / Glasshouse Assignment

Miha Matei / Glasshouse Assignment

Consumers, who have been cutting back on eating out, are attracted to home-like cooking methods of slow-baking and grilling—as opposed to braising and poaching. Classic cocktails are also coming back for similar reasons.

Miha Matei / Glasshouse Assignment

Miha Matei / Glasshouse Assignment

Mintel also notes that “fresh” labeling has gone up by 22% in two years. Despite the tough economy, consumers are still willing to pay more for organic and fresh foods.

Miha Matei / Glasshouse Assignment

Miha Matei / Glasshouse Assignment

This will also bring an upsurge in desire for locally grown meats and produce, not just at the supermarket level but also among restaurants, who will boast the origins of their foods as a way to attract customers weary of genetically engineered products that take forever to get to market.

Miha Matei

Miha Matei

About Glasshouse Assignment

Glasshouse Assignment is an advertising artist’s assignment agency. Within our family of photographers and digital artists we offer a mix of commercially-established and emerging talent from around the world. Our vision is to present a diverse roster of talent to serve traditional advertising assignments, editorial assignments, social media needs, along with digital illustration, retouching, and cinemagraph creation. We are excited to represent these talented artists who, like us, value building lasting relationships. Thank you for considering Glasshouse Assignment, we look forward to serving you on your next project.

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