I’m not sure what to make of the new New York Times blog Lens. It’s definitely a move in the right direction, that is, a more visually exciting, intuitive, and user friendly direction.
Let me make sure to say one thing: Bravo to the New York Times for trying new things. However, they’re also the leader in many respects and, therefore, are apt to receive more criticism.
Things I am enjoying about Lens definitely include the new and sexy page-turning interface. A blog being horizontal? While this shouldn’t be new and different and somewhat exciting, it is. I am also enjoying the slide show and full screen options, which only make ignoring your other tasks at hand easier. Above all, kudos to the Times for letting the photos shine on. While they qualify Lens as a blog for “Photography, Video and Visual Journalism,” the photos here dramatically outweigh the text, something I didn’t expect. That being said, I find myself wishing that it was easier to read the extended text with each post. In a perfect world (of my own making) the extended story text would seamlessly appear below the image, pushing the rest of the frames down with some sort of show/hide functionality. So I suppose I’m applauding their ratio of images to text, but wish the text was more readily available when I want it to be. Can’t we have it all?
I’d love to hear what you think!
Leave me a message here or email email@example.com