Dollar Rede$ign Project

If advertising agencies ran the world (and admittedly they almost do) they would solve all our economic problems with a total rebranding campaign!

Check out the Dollar Redesign Project, the brain child of Richard Smith, a creative strategy consultant of Think Create Believe. It is one part reflection on the power of advertising, five parts fun and games, with a dash of social entrepreneurship. Check it out and let me know what you think…

"We need to ditch some of the Presidents and go with some ‘modern’ icons such as computer scientists, modern agriculture, etc.” Alex Freund
"We need to ditch some of the Presidents and go with some ‘modern’ icons such as computer scientists, modern agriculture, etc.” Alex Freund

“It seems so obvious to us that the ‘only’ realistic way for a swift economic recovery is through a thorough, in-depth, rebranding scheme – starting with the redesign of the iconic US Dollar – it’s the ‘only’ pragmatic way to add some realistic stimulation into our lives! Therefore, you must take part and we really want to see what YOU would do.” – Richard Smith

by Gabriel Eid
by Gabriel Eid
by Richard Smith
by Richard Smith
by J. Nordberg
by J. Nordberg
by Michelle Haft
by Michelle Haft

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s