Dollar Rede$ign Project

If advertising agencies ran the world (and admittedly they almost do) they would solve all our economic problems with a total rebranding campaign!

Check out the Dollar Redesign Project, the brain child of Richard Smith, a creative strategy consultant of Think Create Believe. It is one part reflection on the power of advertising, five parts fun and games, with a dash of social entrepreneurship. Check it out and let me know what you think…

"We need to ditch some of the Presidents and go with some ‘modern’ icons such as computer scientists, modern agriculture, etc.” Alex Freund

"We need to ditch some of the Presidents and go with some ‘modern’ icons such as computer scientists, modern agriculture, etc.” Alex Freund

“It seems so obvious to us that the ‘only’ realistic way for a swift economic recovery is through a thorough, in-depth, rebranding scheme – starting with the redesign of the iconic US Dollar – it’s the ‘only’ pragmatic way to add some realistic stimulation into our lives! Therefore, you must take part and we really want to see what YOU would do.” – Richard Smith

by Gabriel Eid

by Gabriel Eid

by Richard Smith

by Richard Smith

by J. Nordberg

by J. Nordberg

by Michelle Haft

by Michelle Haft

About Glasshouse Assignment

Glasshouse Assignment is an advertising artist’s assignment agency. Within our family of photographers and digital artists we offer a mix of commercially-established and emerging talent from around the world. Our vision is to present a diverse roster of talent to serve traditional advertising assignments, editorial assignments, social media needs, along with digital illustration, retouching, and cinemagraph creation. We are excited to represent these talented artists who, like us, value building lasting relationships. Thank you for considering Glasshouse Assignment, we look forward to serving you on your next project.

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