Do companies need Social Directors? National Geographic recently hired Robert Michael Murray, the developer of emerging technology platforms for Georgetown University and the 2000 Democratic National Convention, will be in charge of promoting sourcing National Geographic content into the new and emerging social media platforms. (Source)
This only seems to be the next inevitable step. Being in the media business means you don’t make money unless people see your content…Well, if millions of people are simultaneously updating their Twitter and Facebook status, then get your content on those sites! It will be very interested to see how National Geo analyzes their market and how Murray integrates the content into these sites… undoubtedly setting the standard for other media formats. What do you think?