National Geo gets itself a Social Director?

Glasshouse Assignment

Do companies need Social Directors? National Geographic recently hired Robert Michael Murray, the developer of emerging technology platforms for Georgetown University and the 2000 Democratic National Convention, will be in charge of promoting sourcing National Geographic content into the new and emerging social media platforms. (Source)

This only seems to be the next inevitable step. Being in the media business means you don’t make money unless people see your content…Well, if millions of people are simultaneously updating their Twitter and Facebook status, then get your content on those sites! It will be very interested to see how National Geo analyzes their market and how Murray integrates the content into these sites… undoubtedly setting the standard for other media formats. What do you think?

Published by Glasshouse Assignment

Glasshouse Assignment is an advertising artist’s assignment agency. Within our family of photographers and digital artists we offer a mix of commercially-established and emerging talent from around the world. Our vision is to present a diverse roster of talent to serve traditional advertising assignments, editorial assignments, social media needs, along with digital illustration, retouching, and cinemagraph creation. We are excited to represent these talented artists who, like us, value building lasting relationships. Thank you for considering Glasshouse Assignment, we look forward to serving you on your next project.

1 Comment

  1. Pingback: National Geo gets itself a Social Director?

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