Which promos do you keep?

Promotions are tricky. Do you save money and send a relatively inexpensive postcard to a big mailing list? Or do you do a fancy promotion that people will certainly keep, but you can only afford to send it to a small list of potential clients? For what it’s worth, I believe in trying to accomplish a bit of both, but that’s just me.

After a big postcard mailing, Miha Matei and I discussed doing something special and personal for her closest regular clients. In a recent PDN article, Ilona Siller, Art Buyer at Draft FCB, was asked to recall her favorite promotions she’d received from photographers. Ilona brought up a Miha’s winter promotion, so we thought we’d share it with you here!

Miha selected delicious organic dark hot chocolate and the perfect mug, big enough to hold with two hands but not so huge to be heavy. After adding in a few tasteful postcards and a personal note, Miha wrapped them all up in natural, textured packaging and sent them off! See the promo below and read more on Miha’s blog here!

Here is a look at the promo:

About Glasshouse Assignment

Glasshouse Assignment is an advertising artist’s assignment agency. Within our family of photographers and digital artists we offer a mix of commercially-established and emerging talent from around the world. Our vision is to present a diverse roster of talent to serve traditional advertising assignments, editorial assignments, social media needs, along with digital illustration, retouching, and cinemagraph creation. We are excited to represent these talented artists who, like us, value building lasting relationships. Thank you for considering Glasshouse Assignment, we look forward to serving you on your next project.

One comment

  1. Pingback: Which promos do you keep?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: