Glasshouse Assignment is excited to announce the newest addition to our roster, Adam Taylor. Splitting his time between Australia and New York, Adam is frequently called on to bring a sense of humor and unique insight to ad campaigns. His vivid storytelling sense and gorgeous imagery come together as a unique vision–one that makes you take a second look. His wonderful personality and joy in the work he does comes across in each and every one of his images. Here are some of the stories behind the work…
– Jai-Lee Egna, Glasshouse Assignment
Adam teamed up with JWT Sydney to create the Cannes award winning Olympus campaign which you may be familiar with. Working closely with the creatives at JWT, Adam was able to lend his creative insights to bring this campaign to the next level. The team worked closely with animal wranglers at a zoo to achieve the correct positioning and shape of each animal. Adam shot the talent and locations separately and all of these components were combined in post. This shoot was a lot of work and a lot of fun and you can definitely see that from the images. As Adam says, “I love the process of collaborating with other talented people–it always leads to something more than the sum of its parts… a surprise… a new discovery.”
New Frontiers is a prime example of Adam’s unique sensibility and creative problem solving skills. Yaffa Publishing and Adnews Magazine approached Adam to conceive a concept and shoot a photo feature for their hardcover coffee table 2010 annual, the theme being “New Frontiers.” Adam’s interpretation of this theme was the act of smashing through the status quo, the drive that creatives have to break out of the box and uniquely and confidently speed into new territory. In Adam’s words: “I jumped at the offer and took this as a great opportunity to blow things up. Hence the smashing light bulbs idea was born.” [continued below]
“The vision was for a stillness and strength to the portraits, juxtaposed with the dynamics and force of the exploding glass swirling and surrounding the faces, which remain unflinching, almost meditative. Technically, it was exciting to come up with a solution to capturing that moment–at the instant that the light bulb explodes, with barely any lead time to fully prepare. If you look closely at the behind the scenes video you will see that we don’t have a hi-tech pistol connected to sound trigger setups to explode and capture the light bulbs. You may have secretly fashioned one of the devices that we used as a teenager…” A great collaboration in post with Toby & Pete, brilliant retouchers, truly helped bring this vision to life. Check out the behind-the-scenes video here.
The final New Frontiers images speak for themselves. They succeed in showing the confidence, the excitement and the drive that certain people possess to create new and unique ideas and bring those discoveries into the world. Adam was the perfect fit for this job. It’s amazing to see not only his thought process, but his solutions and technological process to get these ideas across. For all of these reasons and more, it is our pleasure to have Adam Taylor join the Glasshouse family. I’m sure 2011 will bring exciting new possibilities and work. Stay tuned.
For more information about any of the Glasshouse photographers or for portfolio requests, please contact
Photo Agent, Glasshouse Assignment