Glasshouse Assignment photographer Adam Taylor has collaborated with Clemenger BBDO to create Fisher & Paykel’s new campaign. The Art Director was Katrina Jarrett and the Writer was Nikola Spadina. The campaign is all about friends sharing a wonderful dinner together and celebrating each others company.
Adam Taylor brought his amazing vision, technical prowess and gorgeous lighting to the campaign, creating two beautiful images for the luxury home and kitchen appliance company. Adam used the Canon 24mm tse II to eliminate the distortion from the high camera angle in “Desire” and a little for “Joy” as well.
In Adam’s words: “I directed the talent through the space using slow shutter speeds to capture their “ghostings” as they acted out various scenarios. It was like being a painter and making brushstrokes or “ghostings” with the talent’s movements and expressions through the kitchen and dining space.”
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Photo Agent, Glasshouse Assignment