Adam Taylor teamed up with DDB Melbourne to shoot a campaign for Origin Energy. The campaign promotes “Origin Smart“, which is an online program for Origin customers that shows them how much they’re spending on electricity every day, by the hour. The creative concept for the campaign was to shoot various situations that require energy in such a way that the photograph shows a ‘graph’ (such as bar, pie and line graphs), indicating the amount of the energy used for that particular device.
Photographer: Adam Taylor
Agency: DDB Melbourne
Brand: Origin Smart Energy
Chief Creative Officer: Brendan Guthrie
Art Director: Beck Wallman
Copywriter: Scott Van Den Driesen
Print Production: Lee Harrington
Account Supervisor: Melissa Fullarton
Producer: Mark Risso-Gill
For more information about any of the Glasshouse photographers or for portfolio requests, please contact
Jai-Lee Egna
Photo Agent, Glasshouse Assignment
212-462-4538 jai-lee@glasshouseassignment.com
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