40 Faces of Choice Campaign Features Photography from GHA Photographers and Friends

Yesterday marked the 40th Anniversary of the Supreme Court’s Roe v. Wade ruling, which protects women’s rights to abortion. To celebrate the anniversary and promote awareness and conversation on the importance of choice, GMMB partnered with HiFi Project and Framestore to create Choice Out Loud‘s video campaign, “40”. The campaign combines the work of 40 photographers from all over the U.S. to make an “International Portrait of Choice In America.” Each photographer was asked to shoot 60-80 frames of a millennial woman (born after 1980), using his or her own creative concept. Combining the portraits of all the photographers, the campaign wanted “to create one powerful, stop motion portrait of choice.” While many people distinctly remember the change that Roe v. Wade made, we are coming into a generation of women who did not live in a time where the rights to abortion were not an option. “40” aims to connect women of this generation with the awareness and importance of choice.

Glasshouse Assignment feels honored to know and represent several of the photographers and collaborators who worked on the campaign. Trevor Dixon, Ryan Schude, Martin Adolfsson, and many others were asked to contribute their creative insight to help concept and execute the campaign’s video. Below are stills that Trevor Dixon shot of studio manager and wife, Issa Dixon, who is a great & close friend of GHA. We love the shots that Trevor and all the photographers captured! Be sure to visit the campaign’s site to find out more about the organization and see behind-the-scenes video footage from several of the photographers, including Ryan Schude. Additionally, please take a moment to share the Choice Out Loud’s video campaign with friends and loved ones to promote the organization’s efforts
and vision.