Ogilvy & Mather Chicago commissioned Evan Kafka to photograph their latest Huggies campaign.
Due to logistics with the number of babies and the other shots we had to do that day, I decided that it would be easiest and cost effective to build a grocery store in the studio. Above, Dario Diovisalvi of Production & Logistics and can be seen sussing it out at Gary’s Loft Brooklyn. I was confident that it would work and set up some flats to show how I would compose it. Later, with the help of set builder Liz Englehardt who ultimately put the set together, I devised some commercial looking light fixtures with a Profoto globe light and a Winco punch bowl I found at a kitchen supply place. They worked great as a light source for the back of the set and blended in with the rest of the set.
Photographer: Evan Kafka
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